What is article marketing?

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Since Great-Feeds.com intend to be one of the most realible source for article marketing on the web we should start explain what article marketing is, who use it and how to use it properly.

So let`s get started.

What is article marketing?

Article marketing is a type of advertising by writing original content and publishing it to a wide range of article directories, forums , blogs or newsletters.

Who use it and why?

This type of advertising is still, one of the most effective method used by companies or marketers. Its main purpose is to gain a huge number of online audience and increase the number of sales opportunities for services or products on  their websites.

The main advantages for this type of advertising are:

  • increase brand awareness;
  • articles may be republished and therefore it can go viral and you will get incoming links to your website;
  • higher ranks in search results;
  • is a lot more cheaper than original method of advertising;

How to properly use article marketing?

Using this method correctly can bring many benefits to your campaign as I said above.

As you would expect there are also many who do not use this method correctly and bring many disadvantages to those who publish their articles.

What exactly they do wrong?

Well…it`s simple, they publish the same content over and over again on multiple websites with the intent to gain more backlinks to their websites. But what they do not realize is that they will not gain anything for long term except penalties from Google for their links and the most important, for the websites who publish their dublicated content.

So let me give you a few tips on how to properly write and submit an article marketing:

  1. make sure your article is very well-written, pretty original and targetted to the blog/website niche you`re submitting to or you can read this article about How to get quality content written;
  2. organize your article into an opening paragraph, a body and a closing paragraph;
  3. bring some value for the websites who publish your article and you will receive back that value;
  4. submit each article to a single website and give them time to decide if they will publish your article or not , before trying the next one;
  5. when you register to websites who publish articles make sure you read their publishing rules first, like this you will know how to structure your article content;
  6.  use the resource box of each article wisely and include links that are related to your content;
  7. share your article after it is published on social media media networking sites;

Hope that works well for you and if you have something to add please do it in the comments below.

You can find a list of the websites where you can publish article marketing here and you can contribute to it.


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